Popular tags
© ranieri-agency 2017 - 2021

Well, well, well. 2018 is coming to an end and what a year it’s been! This year saw huge developments in the social space, helping marketers and brands find new and creative ways to showcase content to their fans and customers.

As 2018 draws to an end, however, it’s time to start gathering our thoughts for the year ahead. So let’s take a look into our crystal ball, and have a stab at the 2019 social media trends we think will dominate the next 12 months.

1) An increase in gamification features

Gamification offers brands a new, untapped space to succeed in across social. Facebook has recently been investing in gamification features, which enable creators to make more interactive videos. In a recent blog it stated: 

“Videos become more meaningful when people are active participants in the stories, and as viewing habits evolve, we want to enable content that’s two-way”.

Interactive quizzes, live video gameshows and leader boards are examples of how brands can look to tap into this format. Chances are video, specifically interactive video, will be prioritised by the Facebook algorithm. This new feature could completely shake up how Facebook is used in 2019.

2) Augmented Reality (AR) will finally find its feet

Everyone remembers back in 2015 when the world went crazy for Snapchat’s AR filters. Although Snapchat’s appeal may have slightly dipped, AR is on the rise. To date, Facebook has partnered with over 700 brands to expand their AR capabilities. In 2019, AR features will allow you to ‘try on’ products advertised, creating a highly personalised user experience, and helping realise the potential for social sharing and user generated content for brands.

3) The rise of challenger platforms

Traditionally, Facebook’s hold on the social media landscape has made it near impossible for new platforms to emerge. Try telling that however that to the millions of teens who have downloaded TikTok in the past several months. The short-form video app (likened to Vine) is taking on the Facebook machine, having already topped the US App store charts. Platforms like TikTok resonate with the Gen Z audience, which will undoubtedly be the driving force in seeing such platforms succeed in 2019. We’ll definitely be keeping a close eye on how the likes of TikTok end up disrupting the social space.

4) Chatbots will take on the mainstream

Chatbots will help consumers transition to social commerce, making it easy and seamless to discover products, ask questions and process digital payments. Bots are still relatively new and exciting to businesses and consumers alike, but that fascination will significantly dull in the new year. We predict bots will become immensely engrained in the social customer journey across multiple platforms.

5) Lights, camera, action: More live video content

As more consumers watch videos on mobile devices, social media networks rush to expand their video offerings with ‘made-for-social’ programming, innovative livestreaming features, and increased organic discovery of mobile video content. Live video is going to be at the forefront of this continued growth. In a recent study from Livestream, they reported that 80% of audiences would rather watch live video from a brand than read a blog. Additionally, Cisco estimates that video will make up 80% of all internet traffic by 2019. If you’re yet to utilise live video, get it in your strategy for 2019!

6) The challenge of Generation Instagram

Generation Z are now entering the workplace. Which means adapting your marketing efforts to meet the demands of a new generation that want to be educated, entertained and inspired.

In 2019, brands are going to find it increasingly difficult to attract and retain their audience’s attention on social. The brands that succeed in developing culturally relevant and topical creative content will prove the winners over the year ahead.

Leave a comment